Buying produce that’s proudly made in Britain is great for the country’s economy and its farmers. It also reduces the carbon footprint that comes with importing fresh produce from overseas.
Although lamb is traditionally a spring meat and the #1 choice for an Easter Sunday roast, early-April isn’t actually the best time to buy british lamb. In fact, the majority of the lamb that we buy in supermarkets at Easter is imported from countries such as New Zealand to meet the demand.
Why? Sheep are naturally tuned to giving birth in early spring, once the frosty winter has passed and spring’s fresh grass is growing. ‘Lamb’ in the food sense refers to any sheep under a year old. The succulent ‘new-season lamb’ that we enjoy at Easter is generally four to six months old which means British newborn lamb is off the menu in April.
If we truly want to support British farmers and take a more sustainable approach to supply chain and perishables the ideal time to buy British lamb is in the summer months. In May and June lamb is at its most tender but as the season progresses the flavour develops.
In this case study Perishable Movements Limited (PML) visits Place Farm in Berkshire, this is where customer, Randall Parker rears its lambs. We explore how PML supports the UK’s perishable goods supply chain from field to fork.
PML has worked with Randall Parker for over three years collecting fresh produce from source and transporting it to PML’s Heathrow HQ for forward transportation both across the UK and abroad. The fresh produce is transported in PML’s custom fitted temperature controlled fleet of trucks to ensure that the meat remains in an unbroken cold chain. For products such as Halal lamb this seamless process from source is essential to ensure that the tight deadlines for transportation (halal lamb must arrive in the country of consumption within 72hours of being produced) are met. To ensure that the needs of the supply chain are met, PML run a 24/7/365 global transportation service.