PML (Perishable Movements Ltd) was founded by Parr in 2003 and the business was acquired by Seafrigo in July 2023, with Parr retained as a Director. In August 2024, Parr was appointed CEO of PML Seafrigo UK and Ireland, a role he officially leaves on 6^th January 2026.

Parr’s departure has triggered the appointment of Sean Smith as PML Seafrigo’s new CEO. Smith takes up the position with the UK’s leading logistics and supply chain solutions provider – part of the Seafrigo Group, whose cold chain logistics operations extend across 26 countries spanning five continents – effective from 1^st December 2025.

With an extensive background in logistics working with air, ocean and road freight, Smith also brings an impressive track record in the provision of strategic business advice to the role, servicing a range of clients seeking his proven expertise in identifying a roadmap designed to deliver against defined performance goals. 

Having formerly worked for a privately owned family business which was acquired by a global logistics operator, Smith is well placed to take over the stewardship of PML Seafrigo and continue its evolutionary growth within the Seafrigo Group.

Commenting on the changes, CEO of Seafrigo Group Eric Barbé says, “Mike is highly regarded within the industry having worked for over 33 years within the perishable freight sector during which he successfully grew PML to become one of the UK’s leading logistics companies with an enviable track record for innovation and customer relations excellence and an overarching commitment to delivering a quality service. We are grateful for Mike’s substantial contribution to both Seafrigo and the temperature-controlled logistics category in general. 

We are delighted to welcome Sean to the Seafrigo family and look forward to working with him to further grow our presence in the UK and globally.”

Commenting on his appointment, Smith said, “I was attracted to the significant potential that exists within PML Seafrigo and excited by the prospect of leading the company into the next chapter of its progression. PML Seafrigo already enjoys an enviable reputation for customer service excellence and a genuine superior quality service proposition.  My job will be to harness these – and other – key values and work with the team to establish a new blueprint for success in line with the vision shared by myself and Seafrigo Group.”

Smith will oversee a team of 115 permanent staff and will be based at PML Seafrigo’s Heathrow and Kent sites.

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The highly coveted award recognizes PML Seafrigo’s commitment to delivering outstanding and seamless solutions for its customers. As part of the Seafrigo Group, the company has been at the forefront of revolutionising global logistics for temperature-controlled goods, showcasing world-leading expertise in the field.

Eric Barbe, President of the Seafrigo Group and Head of Region UK and Ireland Mike Parr, the key representatives of PML Seafrigo, were present at the ceremony to accept the award on behalf of the company. This recognition highlights the company’s significant contributions to the fresh produce and floral industries.

“We are thrilled to receive this esteemed award,” said Mike Parr. “It’s a testament to the hard work and dedication of our team at PML Seafrigo and the Seafrigo Group. Our commitment to innovation and customer satisfaction has always been at the core of our operations, and this award reinforces our position as a leader in the industry.”

The FPC Fresh Awards are known for acknowledging excellence in the fresh produce and floral sectors, making this win a significant milestone for PML Seafrigo. The company’s success in securing the Business Service Partner of the Year award underscores its pivotal role in supporting and advancing these industries through its logistics expertise.

This achievement is expected to further strengthen PML Seafrigo’s position in the market and reinforce its commitment to providing top-tier services to its clients in the fresh produce and floral sectors.

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