February 2020: Perishable Movements Ltd (PML) will be exhibiting for the first time at this year’s Fruit Logistica. The global perishable cargo specialists will be using the show as a launch platform to showcase a number of exciting developments within the business.
February will witness the roll-out of a fleet of six new state-of-the art trucks which represent the UK’s first refrigerated trailers to feature a powered roller bed floor system, supported by a circa £500,000 investment. The innovative power cargo roller enables the automated loading / unloading of containers with a one-man operation via a series of drive rollers that are built into the floor surface of the trailer, making it easier to accurately control the speed of the discharge and therefore offering heightened safety.
In addition, the business will be revealing a revised corporate identity, the new look for PML represents an evolutionary shift from the original logo that was developed at the time of the company’s inception in 2003 and delivers a more contemporary up to date branded presence. The latest branding will feature on the new trucks and across all PML’s marketing collateral.
As part of the rebranding process, PML has also invested in a new website, which clearly defines the business’ three key areas of expertise – providing logistics solutions by air, by sea and by road. The visuals featured on the website also accurately reflect the broad range of perishable goods categories that the company specialises in, as well as communicating PML’s significant investment in technology to deliver a best in class service.
Commenting on PML’s inaugural visit to Fruit Logistics, Sales Director Nick Finbow says, “2020 is going to be an exciting year for our business and there is no better way to kick-start our plans than by attending this prestigious event. We have an established heritage in the international transfer of fresh produce and enjoy an excellent reputation for our exceptional standard of customer service. PML is renowned for its proven global partner network, working with like-minded companies to ensure the seamless and efficient delivery of goods on time and on budget. We are looking forward to showcasing PML’s expertise and talking to potential new business prospects at Fruit Logistica.”
PML is in Hall 8.2, stand number A-02.